KONAMI is shaking things up with the eFootball India Campaign 2025, three-month campaign celebrating gaming, culture and community. The campaign runs from August – October 2025 and will include some of the major domestic in-game tournaments, celebrity partnerships/collaborations and prizes and special access for fans leading up to a fantastic Meet & Greet in Mumbai in December 2025.
Two Major Tournaments: Independence Day Cup & Diwali Cup
There are two flagship in-game competitions within the campaign: the Independence Day Cup (August) and the Diwali Cup (October). Indian players will contest in these tournaments for limited-time in-game items, leaderboard placements and cash prizes. In addition, selected winners will be invited to meet some of their favourite celebrities in the finale in Mumbai
Star-Studded Lineup Joins the Celebration
To mark the occasion, KONAMI has teamed up with some of India’s biggest names across sports, entertainment, and digital culture:
- KL Rahul – Cricket icon and crowd favorite
- Sunil Chhetri – The face of Indian football
- Nitish Kumar Reddy – Promising new cricket talent
- Ahan Shetty – Rising Bollywood star
- Focused Indian – Popular gaming content creator
- Santanu Hazarika – Acclaimed visual artist, debuting a surprise Independence Day-themed artwork
These personalities will take part in community challenges, live streams, and exclusive giveaways, turning eFootball India into a cultural gaming festival.
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Community-First Approach & KONAMI’s Vision in India
The campaign is more than just in-game, as it also connects with fans on the official eFootball India Discord server. This is where the continuous updates, registration, quizzes, scrims, and fan events are posted. The leaders of the contest and the most engaged fans can possibly earn tickets to the Mumbai Meet & Greet, which will have VIP access.
Junichi Taya, General Producer of eFootball said, “India is one of the most exciting communities for eFootball, and added that “through a host of partnerships, we are leveraging some of the biggest names in Indian sport and culture with activities aimed at celebrating India. As the industry continues to grow in India, we are seeking to lead the way forward through eFootball”.
Lastly, gamers can join the eFootball India Discord server, where they will find all the promotional details about tournaments, events, and rewards. With celebrity participants, national pride and an enthusiastic community, eFootball India 2025 is shaping up to be one of the biggest gaming celebrations of the year.
